Season after season, many growers are facing numerous difficulties as a result of climate change and land use. These interlinked challenges are having a huge impact on crop performance and the quality of the yield.

As a consequence, the agricultural sector must play a leading role in adapting to the changing circumstances. All these challenges require us to think of new solutions. Plants for Plants® LIFE project is one of these answers.

To understand better the advantages of P4P solutions in a real context, we’ve interviewed Sander Blok, Head of Innovation and Product Management at Van Iperen B.V. – the Dutch sister company of Van Iperen International and distributor of Plants for Plants® in The Netherlands.

In the video, he talks about relevant topics such as what crop-related problems growers are facing nowadays and how Plants for Plants® solutions contribute to addressing them. With its revolutionary approach, P4P solutions contribute to reducing irrigation and chemical commodities with more resource-efficient and environmentally friendly crop production.

With most of the demonstration trials still up and running in 5 different climatic zones across Europe, we aim to share the preliminary results in October.