{"id":7582,"date":"2021-12-29T12:18:49","date_gmt":"2021-12-29T11:18:49","guid":{"rendered":"https:\/\/www.vaniperen.com\/fr\/?p=7582"},"modified":"2022-01-10T12:24:32","modified_gmt":"2022-01-10T11:24:32","slug":"the-iperenizers-entretien-avec-richard-morris","status":"publish","type":"post","link":"https:\/\/www.vaniperen.com\/fr\/the-iperenizers-entretien-avec-richard-morris\/","title":{"rendered":"The Iperenizers – Entretien avec Richard Morris"},"content":{"rendered":"

\"\"<\/p>\n

Les \u00ab\u00a0Ip\u00e9r\u00e9nizeurs\u00a0\u00bb. De qui s\u2019agit-il\u00a0? Des personnes tr\u00e8s particuli\u00e8res \u00e9voluant dans des zones g\u00e9ographiques sp\u00e9cifiques autour du monde. Des personnes hors du commun mais bien r\u00e9elles. Vous les identifierez ais\u00e9ment \u00e0 leurs caract\u00e9ristiques distinctives\u00a0: esprit d\u2019innovation, recherche de la performance, \u00e9thique professionnelle, fiabilit\u00e9 et \u00e9nergie, sans oublier un caract\u00e8re avenant. Ce qu\u2019elles essayent de faire\u00a0? Changer la donne dans le secteur de la nutrition des plantes. Ce qui les motive\u00a0? Participer \u00e0 l\u2019\u00e9volution vers une agriculture plus durable<\/a>. \u00c9coutons ce que l\u2019une d\u2019elles a \u00e0 nous dire… Nous avons le plaisir de vous pr\u00e9senter Richard Morris, Responsable commercial pour l\u2019Am\u00e9rique du Nord bas\u00e9 aux \u00c9tats-Unis.<\/p>\n

Question 1 (Q1) :<\/strong> Comment d\u00e9cririez-vous les march\u00e9s am\u00e9ricain et canadien en ce moment\u00a0? Quelles sont les attentes actuellement exprim\u00e9es par les agriculteurs\u00a0?<\/p>\n

Richard<\/strong>\u00a0:<\/strong> Le march\u00e9 d\u2019Am\u00e9rique du Nord souffre de ne pas pouvoir s\u2019appuyer sur des ressources propres. Ce secteur d\u00e9pend fortement de produits import\u00e9s, ce qui a rendu la situation difficile au cours des 3 derniers trimestres de 2021. Chaque jour, je re\u00e7ois des emails de nouveaux distributeurs qui cherchent \u00e0 diversifier leurs achats.<\/p>\n

Q2 :<\/strong> Avant de rejoindre Van Iperen, vous avez pass\u00e9 plus de 15 ans \u00e0 la t\u00eate d\u2019une exploitation serricole fruiti\u00e8re et mara\u00eech\u00e8re high-tech. Cette exp\u00e9rience vous apporte une connaissance pointue du secteur de la serriculture. Selon vous, quelles sont les \u00e9volutions que va conna\u00eetre ce march\u00e9\u00a0? Et quels sont les avantages de GreenSwitch\u00ae pour les agriculteurs pratiquant une serriculture high-tech\u00a0?<\/p>\n

Richard<\/strong>\u00a0:<\/strong> GreenSwitch\u00ae<\/a> peut s\u2019av\u00e9rer d\u2019une aide pr\u00e9cieuse en apportant des produits pr\u00eats \u00e0 l\u2019emploi dans un secteur o\u00f9 les co\u00fbts de la main-d\u2019\u0153uvre explosent. Cet avantage \u00e0 lui seul est d\u00e9j\u00e0 consid\u00e9rable.<\/p>\n

Q3:<\/strong> Que pensez-vous des perspectives du march\u00e9 pour les biostimulants d\u2019origine v\u00e9g\u00e9tale, tels que Plants for Plants\u00ae, aux \u00c9tats-Unis et au Canada\u00a0?<\/p>\n

Richard<\/strong>\u00a0:<\/strong> Plants for Plants\u00ae<\/a> est la voie du future, une gamme de produits \u00e9labor\u00e9e avec des nutriments d\u2019origine organique. Elle s\u2019inscrit donc parfaitement dans les efforts que nous devons tous d\u00e9ployer pour conjuguer croissance et durabilit\u00e9. Le potentiel pour de tels produits commence tout juste \u00e0 \u00eatre explor\u00e9 sur les march\u00e9s.<\/p>\n

Q4 :<\/strong> En tant que Responsable commercial aux \u00c9tats-Unis et au Canada, vous \u00eates un interlocuteur important aupr\u00e8s de nombreux acteurs\u00a0: distributeurs, agriculteurs, coll\u00e8gues, etc. Dans votre travail, quel aspect vous semble le plus difficile\u00a0? Et lequel vous apporte le plus de satisfaction\u00a0?<\/p>\n

Richard<\/strong>\u00a0:<\/strong> Aux \u00c9tats-Unis, chaque \u00e9tat est un peu comme un pays \u00e0 part. C\u2019est le point le plus difficile \u00e0 g\u00e9rer. En effet chaque \u00e9tat poss\u00e8de ses propres r\u00e8gles et proc\u00e9dures pour l\u2019enregistrement des produits. Mais relever des d\u00e9fis est \u00e9galement une source de satisfaction lorsque le succ\u00e8s est \u00e0 la clef, pour moi et pour l\u2019entreprise dans son ensemble.\u00a0 Les prochaines ann\u00e9es promettent d\u2019\u00eatre passionnantes.<\/p>\n

Q5 :<\/strong> Dans ces march\u00e9s si comp\u00e9titifs, quelle est votre \u00ab\u00a0arme secr\u00e8te\u00a0\u00bb pour conclure une vente\u00a0?<\/p>\n

Richard<\/strong>\u00a0:<\/strong> Je cherche avant tout \u00e0 nouer avec le client une relation bas\u00e9e sur le dialogue, la collaboration, la responsabilit\u00e9 et la confiance.<\/p>\n

Q6 :<\/strong> Le 4e<\/sup> anniversaire de votre r\u00f4le d\u2019Ip\u00e9r\u00e9niseur approche \u00e0 grands pas\u00a0! Quel bilan feriez-vous de ces trois premi\u00e8res ann\u00e9es\u00a0? Et comment voyez-vous l\u2019avenir\u00a0?<\/p>\n

Richard<\/strong>\u00a0:<\/strong> Ce travail a \u00e9t\u00e9 tr\u00e8s agr\u00e9able bien que parfois difficile. La r\u00e9ussite suppose beaucoup d\u2019efforts mais je suis entour\u00e9 d\u2019une formidable \u00e9quipe chez Van Iperen International. Je peux compter sur leur soutien. Quant \u00e0 l\u2019avenir, il semble des plus prometteurs\u00a0! J\u2019attends avec impatience ce que l\u2019ann\u00e9e prochaine nous r\u00e9serve.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les \u00ab\u00a0Ip\u00e9r\u00e9nizeurs\u00a0\u00bb. De qui s\u2019agit-il\u00a0? Des personnes tr\u00e8s particuli\u00e8res \u00e9voluant dans des zones g\u00e9ographiques sp\u00e9cifiques autour du monde. Des personnes…<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"editor_notices":[],"footnotes":""},"class_list":["post-7582","post","type-post","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"\nThe Iperenizers - Entretien avec Richard Morris - Van Iperen France<\/title>\n<meta name=\"description\" content=\"Nous sommes heureux de vous pr\u00e9senter Richard Morris, notre Responsable commercial international pour l'Am\u00e9rique du Nord bas\u00e9 aux \u00c9tats-Unis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vaniperen.com\/fr\/the-iperenizers-entretien-avec-richard-morris\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Iperenizers - 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